Drops feel like invite-only releases with your branding, one link for current and upcoming drops, and no need for a permanent store. Creators using list-gated releases often see 30–50% of drop revenue from email-driven traffic and 15–25% higher conversion than open-to-all sales.
What brands see
- 30–50% of drop revenue from email
- 15–25% higher conversion vs. open sales
Who it's for
Artists, illustrators, and creators who sell limited-edition prints, merch, or pre-orders and want invite-only style releases without a permanent store. Ideal when your audience expects exclusivity and you want one link per drop.
Key benefits
- One link per drop with your branding—no generic marketplace or checkout.
- List-gated access so only subscribers get the link; feels invite-only.
- No need for a full e‑commerce site; drops can be your main sales channel.
- Email and drop in one place—announce drops and drive traffic from the same list.
- Optional pickup at shows or events via regions and locations.
Use cases
- •Limited-edition print drops with subscriber-only access.
- •Pre-orders for new merch or collabs with one link and clear cap.
- •Seasonal or event-tied drops (e.g. tour merch, show exclusives).
- •Building a fan-first sales channel without a year-round store.