Your list gets a single branded link for each drop; they enter email, get a one-time access link, and checkout without a full e‑commerce site year-round. Early-access and list-gated flows typically deliver 2–4x higher click-to-purchase rates than standard campaigns and 20–35% higher average order value on drop days.
What brands see
- 2–4x higher click-to-purchase rates
- 20–35% higher AOV on drop days
Who it's for
DTC apparel and clothing brands that run limited drops, collabs, or early access and want a single link per drop without running a full e‑commerce site year-round. Great for brands that already rely on email and want higher conversion and AOV on drop days.
Key benefits
- One branded link per drop; subscribers get a one-time access link and checkout.
- No need for a full online store—drops can be the main sales channel.
- Email campaigns and drop announcements from the same list and segments.
- Early-access positioning that typically drives 2–4x higher click-to-purchase.
- Optional regions or pickup for collabs, pop-ups, or local events.
Use cases
- •New collection or collab drops with email-only early access.
- •Limited restocks or flash sales with a single link and clear deadline.
- •Pre-orders for upcoming pieces with list-gated access.
- •Building a drop-first brand without a permanent e‑commerce site.