One link per drop, list-gated access, and optional regional pickup for collabs and pop-ups. Streetwear and drop-focused brands report 25–45% of revenue from email-driven traffic and 15–28% higher AOV when early access is clearly positioned as a list benefit.
What brands see
- 25–45% of revenue from email-driven traffic
- 15–28% higher AOV
Who it's for
Streetwear and sneaker-adjacent brands that run drops, collabs, or pop-ups and want one link per drop with list-gated access. Ideal when email-driven traffic is a major revenue driver and early access is a clear list benefit.
Key benefits
- One link per drop with list-gated access—no public queue or generic checkout.
- Optional regions and pickup for collabs, pop-ups, or local events.
- Email and drop from the same list; announce drops and drive traffic.
- Early access positioned as a list benefit to increase AOV and loyalty.
- Branded experience so each drop feels like your brand, not a marketplace.
Use cases
- •New drop or collab with list-only access and one link.
- •Pop-up or event-exclusive releases with regional pickup options.
- •Restocks or limited runs with email-first notification and checkout.
- •Driving a larger share of revenue from email and list-gated traffic.